15th April 2023

Passers-by Take a Peek at the Life of Cows!

A major educational installation in Zagreb city centre by Animal Friends Croatia has revealed to the public what happens with cows and calves in dairy industry. Passers-by in Ban Jelačić Square were surprised by a large lorry with sizeable visual displays on the outside and a video played on the inside. Messages on the external displays shocked many citizens even though it was merely general information that everyone should already be aware of. Members of the public peeked inside the lorry and saw the painstaking everyday life of cows in dairy industry.

Talking to the public, Animal Friends Croatia activists found out that the public did not approve of the dairy industry portraying cows as happy although they are separated from their children immediately upon birth, they are sent for fattening or to a slaughterhouse where they are killed after only a few years of life. The truth is that dairy industry propaganda works hard to conceal the reality and hold back vital information from the consumers. As a result, as much as 68.4% of the public do not know that to produce milk, cows on dairy farm must give birth. A public opinion survey has shown that 85.1% of the public believes commercials showing happy cows or cows living as queens misleading.

Furthermore, Animal Friends Croatia warned that cow’s milk is unhealthy and that humans are the only species consuming another species’ milk and the only one drinking it into adulthood. “Consuming animal milk is unnatural, unhealthy, and unnecessary, in addition to being incredibly cruel. Stopping dairy consumption brings numerous health benefits – it increases energy levels, reduces bloating, improves digestion, results in clearer skin, helps reduce asthma symptoms and inflammation. Sixty-five percent of global population is lactose intolerant. We invite everyone to try out various plant-based products such as soya, rice, oat, and other plant-based milk,” the group stated.